The Danish Agency for Digitisation wanted to alleviate the annoyance associated with the analogue NemID identification card – logging in to digital services had to be made stress-free and easy while still making users feel safe.
We created an app that gives quick access to all the stuff you want to keep safe - still as safe as before, just a lot faster and easier to get to.
Login made easy and accessible
The NemID app allows for quick login and is always available, right in your pocket. It has had a lot of interest from the get-go with 206.400 downloads within the first 24 hours and more than 2 million active users in February 2020.
During the project we faced the challenge of designing a user interface that needed to be trustworthy. Users needed to feel as safe as they did with the old analogue solution but a lot less annoyed.
Familiarity and safety
In order to make the digital version of the NemID seem familiar and safe, we worked a lot with the visual expression of the solution and tried to maintain the key visual components that made the solution recognisable to users.
A friendly app as an alternative to a worn out piece of paper
A piece of paper is easy to forget – a smartphone, however, is not. We keep it with us at all times which is why it made perfect sense to move NemID’s services to our phones. It is always right at hand, easy and accessible.