MB Racing wanted a new visual identity that showed power and strength. The team is the two professional race car drivers, Jan Magnussen and Ronnie Bremer, who were both to be represented. The visual identity was to speak to the target group of upcoming race car drivers and be easy recognisable on all their marketing material/collateral, even at high speeds.
We designed the company’s visual identity that was to be used on their website and on printed material in their showroom, team clothes and all other MB Racing activities. The website speaks to race enthusiasts by giving them exclusive, behind-the-scenes information as well as an overview of past and upcoming races, but also to potential new race talents with information about mentoring and training programs offered by MB Racing.