Arla Mat redesign: A fresh take on cooking
Client
Arla Foods
Category
Consumer
Solution
Strategy, Design, Technology
Mission
The redesigned app transforms everyday cooking into an inspiring and intuitive experience. By combining personalized recipe discovery with seamless navigation, Arla now empowers users to cook confidently - strengthening both brand loyalty and daily engagement.
Deliverables
User insights study
Strategic vision and roadmap
UX- and visual design
Design system
Challenge
Enhancing the cooking experience & inspiring creativity
Although Arla Mat had a strong brand presence, the app wasn’t keeping up with user expectations. Navigation felt outdated, recipes were hard to explore, and the lack of personalized guidance limited relevance. As a result, users returned less often, and the app fell short of its potential as a loyalty driver.
Solution
A personalized cooking app for home chefs & food lovers
We redesigned Arla Mat with a focus on making everyday cooking more engaging and effortless:
- Smarter recipe discovery: A new browsing flow that makes it easy to search, filter, and save recipes for any occasion.
- Personalized recommendations: Content tailored to individual taste, dietary needs, and cooking habits.
- Seamless cooking mode: Step-by-step instructions designed for use directly in the kitchen, reducing friction during cooking.
- Fresh visual identity: A clean, modern UI aligned with Arla’s brand that inspires trust and appetite.
Impact
Our Process
Process
From insights to impact: discovery-to-delivery
To bring the redesign to life, we worked closely with Arla’s digital team and real users:
- User research: we studied how Swedish families search for and use recipes, uncovering key frustrations with the old app.
- Iterative design: we refined navigation, personalization, and visuals step by step, always testing against real cooking scenarios.
The result is a cooking app that feels like a trusted kitchen companion – one that not only makes everyday meals easier but also deepens Arla’s relationship with its users.
Product Owner, Arla Mat
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