On-premise user testing foundation for app creation
Client
GOTO
Services
User testing
Business objective
GOTO wanted an app that offered a smooth interaction between speakers and participants to help create an overview of the conferences, facilitate debates and provide easy navigation for participants.
Solution
Based on insights from on-premise user testing, we created a new structure that not only worked as a template for the solution but also became a collaborative tool for all stakeholders.
Supporting a great conference experience with a digital service
Created for developers, by developers, GOTO Conferences is a series of software development conferences focused on gathering the best minds in the software community to bring the most interesting topics to light.
GOTO website, 2020
GOTO is centered around tech knowledge and thereby, it is only natural that their conferences are supported by an app – the GOTO Guide app. It works as an information hub that provides participants with an easy overview of talks and tracks, planned events as well as the extensive list of speakers.
But why stop there? Why not think bigger and include the user feedback to create a scalable app foundation that may be applicable for other conferences.
Field tests at GOTO
With our heavy arsenal of testing methods, we went to the GOTO conference in Copenhagen. We met a wide array of participants who were more than happy to take part in our studies and tests and provide us with some valuable insights into how the app could be improved.
User insights as the backbone of the app
In line with our beliefs in user-centered design, we used the feedback from the GOTO Copenhagen user studies and tests to form the backbone of an improved app experience. Based on the insights, we created a new structure that not only worked as a template for the solution but also became a collaborative tool for all stakeholders related to the project. That meant that decisions were based - not on assumptions - but on real insights from real users.
This approach gave us a sound starting point for the GOTO Guide app and also for the many conference apps that this will hopefully lead to.
