From Paper to Digital: Denmark’s Digital Pregnancy Companion
Client
Sundhedsdatastyrelsen
Category
Digital Health, Public
Solution
Strategy, Design, Technology
Mission
Min Graviditet is a free nationwide app from the Danish Health Authorities that gives expectant parents trusted, week-by-week guidance, practical tools, and expert-verified information - making it easier to navigate every stage of pregnancy with confidence.
Deliverables
Research
Customer journeys
Concept development
Prototyping
Visual design
Design system
User tests
Development
Challenge
Making expert advice accessible to all expectant parents
The Danish Health Authorities wanted to ensure that all expectant parents could access the same professionally validated, easy-to-understand pregnancy information.
Until now, much of this guidance was scattered across websites, leaflets, and in-person consultations. The challenge was to digitize this information into a single, accessible platform while maintaining the high trust and credibility essential in healthcare.
Solution
Your preferred app during pregnancy
We designed and developed Min Graviditet, a simple, user-friendly app filled with relevant features and evidence-based content:
- Week-by-week updates tailored to the pregnancy stage
- Appointment tracking with doctors, birth centers, and health visitors
- A library of 400+ articles and videos covering pregnancy, childbirth, and newborn care
- Custom checklists for practical needs like packing a hospital bag
- Clear, inclusive design ensuring accessibility for all
The app serves as a first step towards digitizing the entire pregnancy journey, with version 2.0 already planned to integrate directly with the national pregnancy journal.
Cool data
Our Process
Process
From research to a ready-to-scale digital service
We worked closely with healthcare experts, technical teams, and the client to make sure the app was both medically accurate and delightfully usable:
- Planning & research – Defined scope, target audiences, and constraints through workshops and stakeholder alignment.
- Design & prototyping – Created wireframes, mockups, and a concept prototype to validate flows and features with real users.
- Development & testing – Brought developers in early, ensuring close collaboration, rapid iteration, and seamless bug fixes.
- Scaling for the future – Designed the architecture and UX to support upcoming integrations with the national digital pregnancy journal.
Product Owner, Danish Health Data Authority
Contact
