Simplifying pharmacy services through technology

Simplifying pharmacy services through technology

Client

Apotekerforeningen

Category

Digital Health

Services

Design, Technology

Impact

To meet the growing demand for pharmacy self-service, we helped create a user-friendly app that allows users to efficiently manage prescriptions and access medications

Deliverables

Product strategy
Product design
Regulatory compliance
Information architecture
Prototyping and validation
Visual design
Design system

Challenge

Making complex healthcare information simple and secure

The challenge was to design a digital solution that balances the complexity of healthcare data with robust security, while remaining intuitive and user-friendly. Meeting immediate user needs while preparing for future advancements required a focus on seamless, user-centric design.

Solution

Your Pharmacy, anytime, anywhere

The ‘Apoteket’ app seamlessly connects users to their local pharmacies, offering an all-in-one view of vaccines, medicines, and prescriptions. It simplifies healthcare management today while positioning pharmacies for future advancements.

Cool data

200.000 users in first year
480.000 registered users
4/5 user rating from 13,000 reviews

How we work

Analysing, building, testing

The project began by aligning strategic goals, the roadmap, and business requirements provided by the client. A design system was created, adapting the existing visual identity to fit the app.

The design process was then broken down by feature, with research, wireframes, and validation done through internal testing and user feedback. Visual design was refined and validated to ensure successful end product.

“The app contains plenty of complex functionality and integrates with many systems. But from a user's perspective, it looks incredibly simple and intuitive. That’s the genius of it.”

Dorte Kamp Teglgård, Pharmacist Aarhus Jernbane Apotek

Designing with purpose

With a clean and minimalistic design approach, the goal was to create an interface and navigation system capable of displaying large amounts of diverse information—such as medication intake, prescriptions, and educational resources—in a clear and understandable way.