5M citizens connected to general practitioners via new digital product
Client
PLO
Category
Digital Health, Public
Services
Product design
Impact
The "Min Læge" app is transforming healthcare in Denmark by giving people easy digital access to services and putting a focus on personalized care and self-management. It also helps doctors save time, allowing them to provide better, more efficient care to their patients.
Deliverables
Product vision
Product strategy
User research
Concept and prototype development
User tests
WCAG 2.2
Visual identity and design system
Challenge
Making healthcare more accessible for all Danish citizens
The Danish Ministry of the Interior, Ministry of Health, and PLO aimed to transform the healthcare experience by developing a coherent and secure system. Their goal was to create a seamless network that ensures easy access to care while enhancing the overall user experience.
Solution
Empowering patients and healthcare professionals through a digital product
The “My Doctor” app offers patients seamless and flexible access to their general practitioner and specialists, empowering them to actively participate in their treatment.
Key features for Danish citizens include:
- Direct contact with their general practitioner
- Appointment management
- Video consultations
- Prescription renewals
- Access to vaccination records, treatment plans, and more.
Fully WCAG 2.2 compliant, the app ensures that smart health management is accessible to everyone.
Cool data
How we work
Process
Simplifying the Complex
Launching a national project of this scale required careful coordination between key stakeholders, including the Danish Ministry of the Interior, the Danish Ministry of Health, and the Danish Organization of General Practitioners. It also involved close collaboration between product designers, developers, and healthcare professionals.
Through an in-depth product discovery phase, including design thinking workshops and user journey mapping, we gained valuable insights into patients’ needs and preferences. This allowed us to create a simple, intuitive experience, ensuring the final product met the diverse needs of both patients and healthcare professionals.
Contact
