Transforming Opendo’s Brand with a Strategic Vision
Client
Opendo
Category
Fintech
Services
Strategy, Design, Technology
Impact
We helped shape a strategic roadmap outlining core value propositions to guide Opendo’s future growth and innovation. Additionally, we refreshed its brand and leasing experience, making it more user-friendly and trustworthy for both personal and business leasing.
Deliverables
Product roadmap
Customer journeys
Brand identity
Product design
Visual design
Design system
Challenge
Defining key growth areas with a clear roadmap
Following the acquisition of Alm. Brand Leasing, Opendo needed to establish a strong, independent brand identity while improving its leasing experience. To ensure long-term success, a clear strategy and roadmap were needed to define value propositions, differentiate in the market, and create a reliable and efficient leasing journey for both personal and business customers.
Solution
A digital-first, user-friendly leasing experience
Through a strategic discovery process, we designed a new website with a modern brand identity, informed by workshops focused on stakeholders and users. The solution includes a dynamic digital showroom, a seamless purchase flow, and the specialized LeasingPro feature for business clients.
LeasingPro for Business Clients
LeasingPro, built on an existing system, streamlines report management, kilometer tracking, and leased vehicle oversight for business users.
Impact
How we work
Process
From product strategy to discovery and delivery
We facilitated workshops with Opendo’s key stakeholders to identify opportunities in digital leasing, ensuring alignment with their business objectives.
Based on these insights, we developed a 2022-2025 roadmap that outlined core value propositions and strategic growth areas.
The roadmap was divided into three phases. First, we redesigned the website to improve user experience. Next, we integrated and streamlined all services. Finally, we digitized the entire customer journey, creating a smooth experience for both private customers and financial advisors.
Service Innovation & Branding
We designed an innovative leasing solution while establishing a distinctive brand identity. Our deliverables included a new color palette, flexible design system, and digital presence that reflects trust and ease of use.
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