Modernizing transportation with digital design
Client
DSB
Category
Consumer
Services
Product Design
Product
App design
Impact
When DSB’s new mobile travel companion was launched, it enabled a strong and immediate impact on the operational cost and customer satisfaction.
Deliverables
Stakeholder alignment
Customer journeys
Concept catalogue
App prototype
Visual design
Design system
User tests
Challenge
Becoming #1 travel companion in Denmark
DSB aimed to create a top-rated mobile app, envisioned as Denmark’s favourite travel companion. With rapid changes in the transportation sector and new market entrants, DSB must adapt to attract and retain passengers.
Solution
Simple and intuitive travel experience for all passengers
The app update offers easier ticket purchasing, improved seat selection, enhanced journey planning, and a loyalty points system redeemable at 7-eleven for food and drink.
How we work
Process
Analysing, building, prototyping
From the outset, the process was centered around human needs, prioritizing user needs. Duckwise and DSB teams collaborated closely to craft user journeys, personas, and streamline flows.
This collaboration culminated in an app that offers intuitive navigation and comprehensive support for passengers’ travel requirements. It seamlessly integrates product offerings, payment systems.
Contact
